PPC stands for pay-per-click, It is a type of advertising that lets you bid on keywords and get the most relevant ads when someone searches for something related to your business. You don’t have to pay for clicks—instead, you are just paying per click (PPC).
What is PPC
PPC stands for Pay-Per-Click read above. PPC ads appear in search results on Google and other search engines as opposed to being within the organic results page (the main page). It means that if you’re looking for something specific like “best dog treats” or even just a general topic like “dog food,” your ads will appear on those pages instead of being placed there organically by Google itself. That is one of the marketing techniques used by businesses.
Some Pay Per Click Platforms
There are many PPC platforms, including
- Google Ads (formerly known as Google AdWords)
- Bing Ads
- Facebook Ads
- Yahoo Gemini
- Twitter Ads
What is Google Ads?
Google Ads is a digital advertising platform that enables businesses to run ads on Google and across the web, to drive traffic to their website. It’s an easy and smart way for you to advertise online.
What is Bidding in PPC?
Bidding is the amount you are willing to pay for each click on your ad. It’s how you control how much you pay for each click on your ad. You can set a maximum bid for each keyword and adjust it as needed.
Advantages of PPC Advertising
PPC advertising is a great way to advertise your product or service, but it’s not for everyone. Here is some advantage of PPC advertising.
- You can target specific keywords to reach customers who are actively searching for them. If someone is looking for “tires,” then it makes sense that he or she will be interested in buying tires from you as well.
- You can not only target the keyword but also the Devices you want to target Like Android or Apple OS.
- PPC advertisers can target their audience based on both interests and location so they know exactly who will see their ad before they decide whether or not they want it!
How PPC works in Google Ads
The Google Ads platform is an advertising platform that allows you to run ads on Google.com and its search results, YouTube, and across the web. PPC (pay-per-click) ads are a form of online advertising where advertisers pay for each click on their ad.
You can use these three types of ads:
- Organic Search Ads: These are placed at the top of search results when people perform searches in Google Search or browse other websites that use Google’s AdWords programmatic technology to place their ads nearby those results.
- Display Network Ads: This type of ad appears directly under your website’s content when someone visits it through a browser like Safari or Chrome instead of using an app like Facebook Messenger or WhatsApp which places them under different categories based on user preferences for certain products/services related topics such as shopping lists/shopping carts etc.
How To Launch a PPC Ad Campaign
To get started with PPC, you’ll need to choose your keywords. You can do this by using Google’s Keyword Planner tool or by searching for the term(s) you want to use in an article about how-tos and tips for using PPC. Once you’ve chosen your target keywords, create an ad copy that will attract those people who are interested in buying from your business. Then, create landing pages for each keyword and make sure they fit within the context of what users are searching for.
How To Do Keyword Research For Your PPC Ad Campaigns?
To do keyword research, you first need to know what keywords are relevant to your business. The process of finding and ranking for these terms is called “keyword research” or “keyword ranking,” which involves tracking and monitoring the results of searches made on Google.
You can use a variety of tools and software to perform this analysis:
- Google Keyword Planner (free) – This tool allows you to see how many times each keyword has been searched since 2010 in various languages around the world. You’ll also be able to see how much traffic each page gets from those searches, which can help give insight into what type of content people are looking for when using particular terms.
PPC campaign management
To manage your PPC campaigns, you need to set up goals. A goal is a specific objective that you want your ads to reach by the end of their life cycle. You can set goals for daily, weekly, and monthly budgets—as well as lifetime budgets (lifespan).
These are all different ways of saying “how much money do I want?” or “what kind of return on investment do I want?”
For example: if I’m setting a daily budget at $100 per day but my goal is a 2% click-through rate per day ($2 per 1000 impressions), then this means that over 24 days’ worth of traffic would generate $2400 in revenue; if we assume 25% conversion rate across all clicks/impressions, this would yield another $1200!
What is A Good Click Through Rate (CTR) In Google AdWords and How to get it?
A good click-through rate (CTR) is the percentage of people who click on your ad and take action. It’s an important metric because it shows how many people are interested in learning more about what you’re offering, so it can help you determine which ads to run at any given time. If your CTR is low, you might want to consider making changes—or even changing the ad type entirely! Here are a few tips for improving your CTR:
Note:- Add more keywords or phrases in your headline. As mentioned above, this will increase the number of impressions available for your ads by adding more words related to those topics into each headline and description line.
We hope we have helped you understand the basics of PPC. If you still have some doubts or queries, feel free to leave a comment below and we will try our best to assist you. Also Read Our Next Post About Intro to Keywords